Inducing the element of control or choice is a fancy technique being used on some internet landing pages. It may be worthy of your acknowledgment, because it works sometimes. Preforming artists use this same technique on stage playing music or speaking. It's not enough to merely play music. The progressive idea is, to give an audience the opportunity to participate with a variety of sight sounds. Everyone wants to get into the act. The concept online is having the viewer see multiple videos and make a choice of what they want. Yes this creates engagement, by making them a choice, even there is a down side. It's rather confusing to see so many things on a page. There are marketers who swear to having a simple squeeze page, because it's more direct. That's the old school way and I agree. A page with multiple things to do is great for a game site or a random information site. A straight ahead landing or squeeze page can not be beat.
I'm in agreement with having the element of variety and feel that you should have several straight forward squeeze sites for different items on pages. Do not confuse your prospect. Get right to the point. Either they will be with you or not interested. Do not waste time and space on being mushy. It's the same way in face to face selling. You'll find there will be enough people who will understand your direct approach. Knocking on people door and showing them a carnival of things is an indirect approach inappropriate for a web page, in my opinion. This is not to be confused with the famous engagement pitch that says "which one would you prefer Mrs Jones?" Yes it's definitely good to give your prospect a choice, because It affirms whatever you have is great one way or another.
My favorite tool, when selling over the phone was the talk back. This is where you would tell someone about what you have, then tell them they may not be able to get it. I'm talking about walking into the other room and doing sound effects. I'D Mock talking to the manager, as if I'm pleading to let me sell this item to this viewing prospect. People would say thank you, as though I was doing them a favor by selling them what I had. We used to call it a reverse. You do not want to walk up to someone and ask them if they want to buy what you have. Do that if you're selling Girl Scout cookies, but not any serious online item or service. Scarcity creates value. That's just the way things are in our world. You can lead a horse to water, but you can not make it drink. That's the old saying and it pertains to your prospect.
You can not make the horse drink, but you can allow the horse to realize it's thirsty. There are so many distractions in our everyday environment. A distraction is anything that takes a person's thought away from what you may deem as important. How important is your product or service. This is the main thing I consider upon selling anything. I must have a strong conviction that the product I'm selling is good. A good product allows me to summon my inner strength and convey the product's value. You must first capture the prospect's attention. This is done sonorous ways. The classic method is with a pretty woman. That's standard marketing 101. You do not need to have that method. You could in fact use a picture of a horse. The idea is to capture the prospect's attention. Then confront them with reasoning. It's a statistical fact that people purchase things due to emotionalism as apposed to rationeale. Demographics reveal what is relevant to groups of people. Emotions are stimulated by understanding demographics. You may be pleased by doing whatever you feel and that's a wonderful concept. Keep in mind what you feel is not always what a paying customer feels. Doing what you feel all the time could present a consistency problem. Try to understand your prospect and understand your value. A smooth blend of satisfying your customer's needs and your core values make a glorious marketing campaign. Once again we begin the campaign with an attention grabber. That's traditionally a broad red headline.
There must be some form of substance, to keep your prospects interest. This is where our contemporary marketers suggest variety. I tend to question the variety issue without having the prospect's contact information. Your prospect can easily get bored at this point and click away. Give your prospects reasons why they need what you're offering. Do not be self indulgent. I see so many poor marketers display self-indulgence, by talking about what they do and how good they are. There must be some form of substance, to keep your prospect's interest. This is where our contemporary marketers suggest variety. I tend to question the variety issue without having the prospect's contact information. Your prospect can easily get bored at this point and click away. Give your prospects reasons why they need what you're offering. Do not be self indulgent. I see so many poor marketers display self-indulgence, by talking about what they do and how good they are.
Video may be a bit different. Soap Opera daily exploits arguments, crying, kissing, hugging and emotional displays. Then they'll abruptly cut to a toothpaste commercial. Their technique is called subliminal seduction. The average person watching soap opera watches it daily. This allows a residual of mental images, to build up in the viewer's mind. The viewer becomes the prospect and is programmed to purchase what they saw on television so many times. The picture of the product is embedded in the back of the viewer's mind, from repetition. The prime way you'll be able to make use of repetition is by capturing the prospect's email address or text number. I like to have someone blatantly ask for the name and address information somewhere in the video.
Do not try to sell to uninterested people. Use keyword research. Key words are the way for people interested in what you have. All of the other preferred techniques will not work, if do not target the right people. YouTube places videos on relevant pages. It's amazing how they maintain relevancy. I often look at what they put on my page and wonder how they knew I was thinking about that. It's almost as if the algorithm knows what you think and like. It's difficult to hide my thoughts, because YouTube's algorithm records the sights I click. Then they come up with a rational representation of what I'm thinking about, in the form of relevant video. I find it incredible and almost scary. The positive side is the YouTube's rationale will help you make sales, when used progressively.
Beginners should get their feet wet and simply make video. A good rule of thumb for how to sell on YouTube is simply make video. Do not concern yourself with the science of selling. Forget about technique in the beginning.
Make what you think is interesting video. You should gradually understand and refine your ability technique later. The worst thing you can do is and do nothing. Think of an idea and make video about it. If your idea is too elaborate, do the next best thing. Most questions can be answered using the internet search engine. You have millions of examples. Role up your sleeves and make video. Direct your viewers to a sales link in your video description box and your on your way.
Glen P Jon