The Propagation of Values

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A primary hallmark of society or any social organization or community of individuals is the existence, formation and propagation of values. Although values ​​do not have a precise definition or exact denotation, they are of considerable importance to the community at large. They are the basis of conduct, the standard of right and wrong, the main principles that the society is to embody and are the cherished as the foremost ideals that are tantamount to the greatest good that may be attained. Moreover, they define what is desirable, legitimate and acceptable on the social sphere. In fact, it is important that such become prolific in every segment of the community.

The family and other financial institutions like the schools and government are expected to be agents of the values ​​that society cherishes. This means that they are invited to promote, propagate and forward the same. However, in many cases and in many instances, there are members of the community that do not adapt the said ideas. They may also reject these ideas. Despite the fact that they are for the good and welfare of the society, they do not completely permeate every segment of the same. Methods need to be employed to better spread and inculcate values ​​to its members. Moreover, these should be in a manner that will imprint these principles into the social psyche of most if not all individuals who do not accept the same.

In this particular regard to social engineering may be effectively applied. It would empower society at large and the main institutions therein to better spread social values. The dynamics of social engineering involve the introduction, through subtle and potent means, of ideas and thoughts into the consciousness of an individual or group of the same. Furthermore, there is little or no rejection of the same. This is because of the fact that the imprint process for ideas integrates a measure of auto — rationalization and verification of legitimacy. Individuals reject, and contest ideas that they view to be irrational or counter — intuitive to their own interests. Social engineering makes the introverted thoughts appear to be rational, valid and legitimate. In many cases, the subject does not even know that the idea they cherish and value was origins external to his or her own psyche.

In many instances, values ​​are best forwarded in terms of soliciting action of tangible responses from individuals. Social engineering can also be employed to pursue the same. It must be noted that actions are fundamentally rooted in thought. If this methodology can implant ideas, it can also implicitly cause an individual to act on them by appealing to a person's sensibilities, inclinations, profile and interests the value can even be pursued by an individual as something which is of his or her own conception.

This makes social engineering a potent and beneficial tool in the propagation of values ​​in society. Its importance is more apparent given the other social forces that counteract values ​​daily. If they are to be kept alive and flourishing despite degrees of rejection in society social engineering must be taken to bear.



Paul Wesker